We believe stories are decisions in disguise.

We’re a narrative strategy consultancy with a production studio built in. And we help you tell stories that move decisions in your favour.

UK climate tech has grown from $5.8bn to $75.3bn in market value over the past decade, and Europe's green tech sector is growing at a similar pace.

Our Specialism

Yet the money's harder to win and funding rounds have thinned. Most businesses in this space are technically brilliant but genuinely bad at explaining why they matter.

At the same time, AI is dissolving brands and their offerings into a sea of sameness. When the tools writing your positioning are the same tools writing your competitor's, the only differentiator is story. 

We help the climate tech sector grow by shaping narratives upstream, so the right people say yes.

Sustainable energy infrastructure partners delivering their narrative.

What we do.

Most B2B stories are written for one reader. Built upstream, ours are strong enough to persuade every room they enter.

Story Audit - how you're currently telling your story, and what's missing.

Narrative Strategy - the positioning and case that makes a proposition an obvious choice.

Production - documentary-grade filmmaking on live sites, shot by an award-winning team.

Our Core Team

  • Headshot of smiling male strategist

    Christopher Moore

    Chris is a creative and brand strategist. He finds the story that makes the commercial case clear, and the opportunities a business hasn't spotted yet.

    Over 20 years in senior creative leadership and brand strategy across Samsung, Google, BBC, Publicis Groupe, Omnicom, and government communications, he's specialised in the moments where a business's story and its commercial future are the same problem - repositioning, investment narrative, and market differentiation.


  • Headshot of smiling male director

    Mark Robertson

    Mark is an award-winning filmmaker and director with 20 years experience telling stories for demanding technical and commercial environments including BBC Creative, Publicis Groupe, and the digital infrastructure and AEC sectors, where the narrative is genuinely hard to tell well.

    As Head of Video at XYZ Reality, he shaped how a highly technical product was understood by a market that didn't yet have the language for it, helping build category leadership during a period of rapid growth. His work spans documentary, drama, and corporate film, with deep experience on live infrastructure, construction, and data centre sites. He finds the human part of a complex story and has the craft to deliver it, Emmy-recognised work included.


Upstream Narrative

Let’s begin the conversation.

Not sure where to start? We’re here to help.
We want to ensure we’re the perfect fit. After a 45 minute consultation with our directors we will have what we need to begin taking your narrative upstream. Alternatively, send us a message and we’ll be in touch.